Clickable Webby Award Submission December 17, 2009

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Clickable Pro Makes Search Advertising Simple, Instant and Profitable™

Clickable Pro is an online solution that allows advertisers to create and manage pay per click campaigns across Google, Yahoo and Microsoft in a single, intuitive interface.

For many businesses, search advertising is critical to growth. It allows them to reach an extremely vast audience, but one that is also highly targeted. Advertisers can specify which keywords trigger their ads, as well as filtering users before they conduct a single search, using powerful tools such as location and language targeting. Moreover, search advertising is the first form of marketing that provides an accurate and transparent correlation between costs and associated revenues. By using conversion tracking tools, advertisers know exactly how much they are spending, and exactly how much revenue is related to their ad spend.

But despite the advantages of search advertising, it has become increasingly complex and time consuming in recent years. Growing competition and more sophisticated search network algorithms mean that bid management is more difficult than ever, and the necessity to advertise across networks has added an additional layer of complexity. Advertisers — many of whom originally, and unsuccessfully, turned to agencies for help — were desperate for a “pain pill” that would make PPC simple and effective. Enter Clickable.

Manage Accounts Seamlessly Across Search Networks

The most immediate benefit that advertisers see is the ability to manage accounts across search networks. Rather than needing to familiarize themselves with numerous complex, proprietary interfaces, advertisers can expand their reach to all of three major search networks without adding significant time and complexity to their PPC efforts. In Clickable “Manage” section, advertisers can create and manage campaigns, ad groups and ads; set targeting options; and update bids and budgets—all in one place.

Optimize Performance With Goal – Based Recommendations

Clickable also allows advertisers to track performance against what matters most to them: conversions. Rather than limiting users to maximizing Click-Through Rates (CTR), Clickable provides users with simple wizards that allow them to set average Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS) goals. Once they set those goals, Clickable’s ActEngine™ will help meet them.

The ActEngine™ generates recommendations based on account performance and advertiser goals. The recommendations range from quantitative — such as bid and budget recommendations, and suggestions about improving Quality Scores — to qualitative — such as best practices for writing ad copy or structuring accounts. Users can even allow the ActEngine™ to accept certain recommendations automatically, making Clickable a powerful bid management tool as well.

Create Custom, White-Labeled Reports

Clickable’s customized reporting empowers marketers and agencies to report on key business metrics instantly and with great flexibility. They can create custom, white-labeled reports for a wide range of campaign performance metrics, across search-engine networks, with dag-and-drop ease. Reports include high-gloss, one-click, exportable PDF templates, as well as multi-tab spreadsheet reports featuring custom metrics, and pre-packaged Excel reports with intuitive charts and graphs.

Realizing the True Potential of Search Advertising

Clickable Pro is a game-changing online tool that reduces the complexity and increases the profitability of search marketing. Unlike fully-managed solutions, it provides advertisers complete control and transparency over their accounts. Users can create and manage campaigns across search networks; receive and act on quantitative and qualitative recommendations generated by the ActEngine™; and track progress with pre-built and custom reports. It allows users to focus on their businesses and their marketing messages, rather than the intricacies and complexities of PPC.
 
Before Clickable Pro, the true potential of search advertising often went unrealized. But with these innovations, advertisers can focus on exactly what makes PPC compelling: the ability to reach a vast but targeted audience, and to link marketing expenditures directly to bottom-line revenues. This is what led one of our customers to insist, “Any small business needs to be doing Pay-Per Click along with their normal SEO, and if you're doing PPC, you need to be using Clickable to manage your PPC accounts.”

CLICKABLE PRO LOGIN Username and password included in contest entry form